New Year's reception 2020

„Invest in Tunisia“: MoU with Tunisian investment agencies


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Within the framework of its Parliamentary New Year Reception, EMA signed a cooperation agreement with its partners Tunisia Investment Authority TIA and Foreign Investment Promotion Agency FIPA. The partners are planning several joint activities in Germany and Tunisia in the coming months. This should increase the visibility of TIA and FIPA in Germany. In addition, they will promote the exchange of know-how and expertise on topics in demand, as well as information on the business and legal framework for investments in Tunisia.

„Tunisia has great potential“ 

“Together we are committed to intensifying cooperation between Tunisian and German actors and associations to learn from each other and to draw attention to the investment opportunities in Tunisia,” said Gunther Beger, Second Guest of Honor, Head of Department for Policy Issues, Economics, Trade and Rural Development at the German Federal Ministry for Economic Cooperation and Development (BMZ).

"Tunisia has great potential: its geographical proximity to Europe, a comparatively good level of education and well-developed infrastructure make it an interesting production and business location for German and European companies," continued Beger. The first companies also realized this directly after the event in B2B talks with the representatives of TIA and FIPA.

Non-partisan relations with politics

With the Parliamentary New Year's Reception, EMA shows its non-partisan solidarity with politics, the Bundestag, as well as with ministries, authorities, embassies and German and international organizations. More than 60 members of parliament, ministerial representatives and entrepreneurs filled the limited space in the premises of the German Parliamentary Society directly at the Reichstag building and used the opportunity to network with each other and with the Tunisian delegation during the exquisite German-Mediterranean lunch buffet.

In her welcoming address, EMA President Gabriele Groneberg, MdB (retired), pointed out that the economic relations between Germany and Tunisia have developed in favor of Tunisia over the last ten years. “Today, Tunisia is one of the few Arab countries from which Germany imports more goods and services than it exports there”. Groneberg expressed her hope that “with Tunisia, we are looking at a country that, after many ups and downs, stands for an era that will hopefully be remembered in Tunisia as the Golden Twenties”

Other members also spontaneously took the floor. Former MEP Eva Quistorp showed interest in economic projects for women in Tunisia, while parliamentarian Karsten Möring shed light on projects in the field of environmental technology and vocational training in Morocco.

Projects for women and digitalization

With the German-Arab mentoring program Ouissal, EMA has already been present in both countries for many years and has built up a resilient network of entrepreneurs. Other EMA cooperation projects focus on digitization and agriculture, where the establishment and expansion of sustainable, future-oriented and internationally competitive structures are as important as training and the creation of employment prospects.

SAP-Africa-Manager Michael Pittelkow reported under the applause of the attendees that two-thirds of the graduates of the SAP Young Professional Program were women. The Tunisian IT market is growing steadily, as is the expansion of broadband and high-speed infrastructure. With its national strategy Tunisie Digitale 2018/2020, Tunisia's government also wants to encourage private companies to invest and drive forward the digital transformation.

The EMA has been strongly and reliably active in North Africa for many years, as demonstrated by the success of recent missions to Tunisia and Morocco and the intensive and trustful cooperation with governments and partner institutions in Germany. The fact that EMA is neutral, helps it to open doors in all countries of the Mediterranean and Middle East region that remain closed to others.


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Ouissal - Das Deutsch-Arabische Mentoring-Projekt

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