While the Middle East North Africa (MENA) Region may be witnessing political challenges, it remains to be an exciting destination for German investors. On June 7th, 2017, we invited Germany Trade & Invest MENA Expert Martin Kalhöfer to Business Breakfast, where we navigated the myriad of opportunities, challenges and future trends the region is offering. Among the topics discussed were the recent developments in Qatar as well as the Federal Government’s Africa strategy.
It will not be until 2022 that the World Cup takes place in Qatar, but the exchange between Germany and Qatar, whether in sports, culture or business, is already booming. On May 24, the EMA, jointly with the Embassy of the State of Qatar, organized a Salon Diplomatique, in which the new Ambassador S.E. Sheikh Saoud A. Rahman H.A. Al-Thani emphasized the excellent state of German-Qatar economic relations.
Start-ups, innovation, jobs and the refugee crisis - these were just some of the main themes of this year's World Economic Forum on MENA, From 19.-21. May 2017 at the Dead Sea in Jordan. General Secretary Dr. Layadi followed the personal invitation of Federal Minister Dr. von der Leyen to the multi-stakeholder platform, which gathered some 1,200 leading players from the worlds of business, politics and civil society.
Today, the award-winning German-Arab mentoring program Ouissal entered a new round of applications with its re-launch at WoMenPower2017. At the largest German career fair for women, the mentoring program was presented in a talk by EMA Managing Director Clara Gruitrooy and officially relaunched with a short film. Until July 2nd 2017, interested female entrepreneurs can apply as mentors and mentees at www.ouissal.org.
Jointly with the German-Saudi Arabian Liaison Office for Economic Affairs (GESALO), the EMA organized a German-Saudi B2B Dinner during a delegation from the Council of Saudi Chambers and the Asharqia Young Businessmen Council. The large German and Saudi participation enabled an intensive networking with an exclusive dinner. Germany and Saudi Arabia combine close economic relations that open up new opportunities for German companies as a result of a restructuring in Saudi Arabia.