„Enabling a Generational Transformation“

Start-ups, innovation, jobs and the refugee crisis - these were just some of the main themes of this year's World Economic Forum on MENA, From 19.-21. May 2017 at the Dead Sea in Jordan. General Secretary Dr. Layadi followed the personal invitation of Federal Minister Dr. von der Leyen to the multi-stakeholder platform, which gathered some 1,200 leading players from the worlds of business, politics and civil society.


Relaunch of the German-Arab mentoring program Ouissal

Today, the award-winning German-Arab mentoring program Ouissal entered a new round of applications with its re-launch at WoMenPower2017. At the largest German career fair for women, the mentoring program was presented in a talk by EMA Managing Director Clara Gruitrooy and officially relaunched with a short film. Until July 2nd 2017, interested female entrepreneurs can apply as mentors and mentees at www.ouissal.org


German-Saudi Networking in Hamburg

Jointly with the German-Saudi Arabian Liaison Office for Economic Affairs (GESALO), the EMA organized a German-Saudi B2B Dinner during a delegation from the Council of Saudi Chambers and the Asharqia Young Businessmen Council. The large German and Saudi participation enabled an intensive networking with an exclusive dinner. Germany and Saudi Arabia combine close economic relations that open up new opportunities for German companies as a result of a restructuring in Saudi Arabia.


The First German-Arab Digital Forum

Digitalization, economic growth, the Start-up scene and B2B talks: On the 21. March entrepreneurs, partners as well as German and Arab representatives of the digital world met on the occasion of the First German-Arab Digital Forum, which took place during the CeBIT Hannover. You can find a detailed report of the event which was hosted by the EMA, the Agency for Business and Development and the CeBIT here:  


EMA welcomes the "Marshallplan for Africa": more North Africa

The EMA welcomes the  Federal Ministry for Economic Cooperation and Development's (BMZ) "Marshallplan for Africa" and the new perception of Africa as a Continent of Chances. In doing so it is very important for the EMA to especially take North Africa into account. (Foto: KfW-Bildarchiv | photothek.net)