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Furthering economic development cooperation


EMA Expert Talks | Support for Mediterranean SMEs

The EMA is the only German member in the Association of the Mediterranean Chambers of Commerce and Industry ASCAME and thus serves as the link between the German economy and the Mediterranean region. How can ASCAME support companies during the Covid-19 pandemic? Which joint solutions can countries, organisations, and companies find to mitigate the effects of the pandemic? Anwar Zibaoui, General Coordinator at ASCAME, shares his insights into important approaches for tourism, digitalisation, supply chains, and healthcare.


EMA Expert Talks | A Call for Euro-Mediterranean-African Cooperation

“We have to look at this crisis as an opportunity!” Former Moroccan Ambassador and Secretary General of the Union for the Mediterranean, H.E. Fathallah Sijilmassi, praises the EMA for its proactive positive work in his Expert Talk with EMA Secretary General Clara Gruitrooy. He believes in the Covid-19 pandemic as an accelerator for existing trends and sees a greater need for south-south cooperation as well as Euro-Mediterranean-African cooperation. Watch the full interview to find out more!


EMA Expert Talks | German MP on the EU-Mediterranean Partnership

More cooperation, economic opportunities, and the new normal: EMA Secretary General Clara Gruitrooy spoke with Nezahat Baradari, Member of the German Parliament, about why she joined politics, about relations between Germany and Turkey, and about increased cooperation between the EU and its Mediterranean partners. Watch the full interview to find out more.


Tunisia Post Covid-19: Invest in IT

Tunisia's digital economy – AI, Blockchain, Big Data, and FinTech – is a growing market. Together with its partners TIA and FIPA, the EMA organized an online seminar about this sector and informed the participants about opportunities and incentives for investments. Tunisia's ambassador to Germany, H.E. Ahmed Chafra, presented his insights and German companies operating in Tunisia shared best practice examples.


EMA Expert Talks | Tourism in the Mediterranean

Only recently did Egypt's Samih Sawiris (CEO, Orascom) acquire a majority share in Europe's third largest tourism service provider FTI Group. Reason enough for the EMA to look into how this sector has been affected by the worldwide travel restrictions, how tourism and digitalization are interconnected, and when traveling abroad will resume. In this EMA Expert Talk, FTI Group's managing director Roula Jouny, shared her first-hand insights with EMA Secretary General Clara Gruitrooy. Watch the full video here.


EMA Expert Talks | Why Tunisia Remains Attractive for German Investors

Waves of support instead of waves infection: Compared to other Arab and African countries, Tunisia has navigated quite well through the Covid-19 pandemic. Social, fiscal, and financial measures are in place to support the reopening of the economy envisioned for the end of June. What does this mean for German companies? And what role does digitization play in Tunisia? Watch the interview to find out.


EMA Expert Talks | Virtual Inaugural Visit with New UAE Ambassador

H.E. Hafsa AlUlama, the new ambassador of the United Arab Emirates to Berlin, only arrived in Germany in March, at the onset of the Covid-19 lockdown. Yet she has taken to a virtual inaugural visit with the EMA. EMA Secretary General Clara Gruitrooy spoke with Her Excellency about the great efforts the UAE has made to handle the pandemic, in particular while dealing with the simultaneous challenge of the oil price collapse. What does this mean for the Expo2020 in Dubai? And what can Germany learn about digitization? Watch the video here.


EMA Expert Talks | The EU Commission's Response to the Covid-19 Crisis

How does the EU Commission coordinate with its member states and the countries of the MENA region and Africa during the Covid-19 pandemic? How does Brussels look at the measures taken by its southern neighbors and future exchange with that region? To answer these questions, EMA Secretary General Clara Gruitrooy spoke with Michael Koehler, deputy director general for humanitarian aid. Watch the video here.


EMA board member Viola Klein joins the board of Bitkom

We are very proud of our board member Viola Klein to be appointed as a new board member at Bitkom. As an active advocate of the EMA's digital projects and our female startup program Ouissal, Viola is an outstanding entrepreneur, agile leader and most valuable expert. The transformative power of digital change has become one of the driving forces of the MENA region.  All the best, dear Viola, for this new opportunity at Bitkom.


EMA Expert Talks | How Egypt Responds to the Covid-19 Pandemic

Welcome to the new EMA Expert Talk series! Starting with our colleague Jens Kutscher in Egypt, the EMA will keep you updated and well-informed with credible information about the developments in the Mediterranean and Middle East region. Today, with Alexandria being quiet like never before, we speak about how Egypt responds to the Covid-19 pandemic and what economic and health policy measures the Egyptian government has taken. Click to watch the full video.

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